Blue Heron Productions: Concerts in Support of Acoustic Music
“The tickets always show up promptly and add a touch of professionalism to the event. For most people maybe just a detail, but for me indicates a little added effort.”
~ David Reynolds, Blue Heron Productions
On September 16, The Crooked Still performed at the Hotel Colorado. The team behind this event was Blue Heron Productions, Inc. “a small company dedicated to the promotion of bluegrass, folk and other forms of acoustic music. Intimate concerts with outstanding artists,” Dave Reynolds explained to me. “This is not main stream music you hear much on TV or radio, and I have always felt it is underserved in the media and especially in the concert format. The Company really is just me. My wife handles the door, and I usually bribe my friends to become roadies and help. It is not a one person job. This is a sideline pursuit, as I am CPA in my real life.”
Blue Heron Productions, Inc. is dedicated to producing intimate concerts with outstanding artists. While it is not affiliated with the Hotel Colorado, many of the concerts take place at this beautiful venue. For the Crooked Still Event, “I used a room at the venue I have never used for the concert. It wonderfully small and intimate, but acoustically challenging. I went for audience sight line and gave up a little in the sound department, but it went very well all things considered. I prefer the high ceilings and ambiance of the Ballroom. The Hotel Colorado is on the National Historical Register.”
For Dave, “The sound quality is job number one, followed by a comfortable venue. I want the band to sound as good as it can, and I am very particular about it. These musicians are very talented and deserve being treated like the aspiring pros they are or will become.” You can visit YouTube for a taste of Crooked Still’s music.
For this event, Dave chose the All Purpose General Admission ticket, a simple but professional ticket that prominently features the band’s name as well as event information. The ticket is individually numbered and features a detachable stub, which allows organizers to keep track of attendees.
“To market the event,” Dave says, “I use posters, newspaper, radio, social media and email contacts, and anything else that I can think, given a limited budget. I am always looking for a more targeted approach. The younger bands see the benefit of Internet marketing and are generally better at it themselves too, which helps.” Bands are featured on the Blue Heron Productions, Inc. Website. They are also touted on the Facebook page for the venue. The bands themselves do their own promotion work as well.