Why Printed Tickets are Better Than the Rest
If you’re an avid concert-goer, you’ve probably heard of “restrictive paperless tickets.” These awkward electronic tickets interfere with ticket buyers’ ability to give their purchased tickets away as gifts, or in the event that plans change (which, let’s face it, they often do), re-sell tickets to earn their money back.
The logic behind restrictive paperless tickets is simple, and some companies offering these kinds of tickets are stating they have good intentions behind the idea.
However, despite the reported intentions of subverting ticket scalpers who use computer software to secure tickets for the best seats at events, and re-sell them for outrageous mark-ups, the real effect of restrictive paperless tickets has put consumers at a clear disadvantage.
Your Tickets Should Be Real
Picture this: you decide to buy your 13-year-old daughter a ticket to a concert she wants to go to with her friends. After waiting several weeks until the day of the show, you wonder why her ticket hasn’t appeared yet in the mail.
That’s when you realize when you bought a restrictive paperless ticket, which requires that you not only validate the ticket inside the venue by bringing the exact same credit card you used to buy it in the first place, but you must also validate the ticket inside the venue by using your own photo ID.
Talk about frustrating and inconvenient! What’s the best way to get around this? Order a real-life, secure, printed paper ticket.
With secure printed tickets, ticket sellers can add unique security features that will help them validate tickets, without putting you (the consumer) at a disadvantage.
Consumers Come First
Though paperless tickets are a good idea to prevent ticket scalpers from up-charging for premium seats, paperless tickets also prevent ticket brokers from giving buyers the chance to buy tickets at prices lower than face value.
It seems the real effect of restrictive paperless tickets would be eliminating the “open market” with event tickets rather than helping to prevent scalpers from ripping people off.
With no open market, ticket buyers will have no price options for tickets because everything will be sold at the same price. It would also effectively give the companies naming the prices the ability to charge anything they wanted.
While ticket scalping is certainly a problem that needs attention, it seems that paperless tickets would cause more trouble than they’re worth. Secure printed tickets could be the answer we’re looking for.