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Grassroots Organization: Act Locally

By Lance Trebesch June 9, 2010

Even huge events focusing on large issue such as hunger relief or cancer research can benefit from an active grassroots movement to aid a larger, national cause. It’s time to gather your local grassroots community! If you are starting such a community from scratch, call a town meeting that will give you an opportunity to gauge the importance of your movement within your community, as well as find volunteers who can help you get the ball rolling.

 

*  You Got Your Goodwill Army, So Now What? Now that you have the support and muscle of people in your community, your grassroots effort may begin. With these people, begin to plan and create a fundraiser. Let them tell you what the community wants. Sell tickets to the event to raise money. Sell raffle tickets to generate even more money for your cause.

*  Get Local Exposure: Utilize local media such as newspapers and radio stations to raise awareness of your cause and your event. Be sure to tell people in the community how they can attain a ticket to your fundraising event. Take notes to ensure that you say all that needs to be said via the media to get the word out about your cause and your fundraiser. Use statistics, even local statistics if you can get them, to further the cause. For example, if you are raising awareness about Diabetes and aim to have a fundraiser about it, be sure to cite stats such as how many people in the country have the disease, as well as a stat of how many people in your community are afflicted. The reality of statistics will give your grassroots movement a solid foundation and awake the cause within your community. 

*  You Got the Exposure, Begin Planning the Event: Much of the preliminary details such as where and when must be decided before you speak to the media. But there’s more to planning and implementing the details: food, entertainment, or speakers. Continuing to use the example of a grassroots movement for Diabetes, an appropriate speaker could be a local doctor or an artist or musician in the community. Often local authorities and celebrities will donate their time for a fundraiser. Put out calls in the community for appropriate speakers to perform or speak at your event.

*  Event Tickets for Your Fundraiser: Research event ticket designs: choose the perfect ticket template and create your own tickets online for speed and convenience. After your tickets have been designed and printed, begin selling within your community. In addition to selling your event tickets to your friends, neighbors, and coworkers, pound the pavement and do some selling door to door. Continue to promote the event, reminding potential guests about to get tickets. Use poster, flyers, Internet forums, microblogging, social networks, and your website. It is easy to create a simple website that can be exclusive to your cause with news and a schedule of events at this fundraiser and others to come. The website can also function as a way to educate the community about your cause as well as keep a running tally on the money that has been raised.

*  Don’t Stop When the Party’s Over: Your successful grassroots campaign has created a mobile army for your cause. Keep them mobilized. Encourage them to bring new and creative ideas to the table and run with them.