How to Price Raffle Tickets
4/10/2024
When organizing a fundraising event for your nonprofit organization, setting the right price for the raffle tickets is crucial to ensure its success. Potential buyers might be turned off if the price is too high, even if the prizes are attractive. On the other hand, if the price is too low, the number of tickets sold might increase, but your fundraising goal may still need to be met. Therefore, finding the optimal price point that balances affordability and value is key.
So how do you find the raffle ticket price sweet spot? Whether you’re hosting a traditional raffle, online raffle, or 50 50 raffle, it’s all in the numbers.
How Much Should Raffle Tickets Cost?
How much you sell raffle tickets for is directly related to your fundraising event’s goals. Below, we break down all the factors contributing to raffle ticket pricing.
- Fundraising goal
- Raffle ticket costs
- Raffle prize costs
- Raffle ticket distribution costs
- Total expected raffle ticket sales
- Number of raffle tickets
- Price of raffle tickets
- Finalizing raffle ticket price and quantity
- Calculate raffle ticket price
- Calculate raffle ticket quantity
Additionally, our raffle ticket calculator is really helpful. Just plug in your fundraising activity’s unique numbers, and you’ve got a suggested raffle ticket price.
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How to price raffle tickets
Fundraising Goal
First things first, it’s essential to know how much money your nonprofit organization aims to earn. This value is your fundraiser’s ideal net proceeds minus its costs.
Raffle Ticket Costs
Whether you print them yourself, or use a raffle ticket printing service, there will be fees incurred. So, even if you’re planning to buy perforated paper and print them yourself, don’t forget to factor in those costs!
Pro tip: The look and feel of your tickets affect your raffle’s perceived value. Professionally printed raffle tickets make a great impression and can help legitimize your fundraiser.
Raffle Prize Costs
To minimize overhead, try to solicit raffle prizes from local businesses and contacts (here are some great raffle prize ideas!). That said, sometimes you may need to pay part of the cost of your raffle’s prizes. Be sure to include any purchased prizes in your calculations!
Distribution costs
This includes all the fees related to marketing and selling your raffle tickets. For example, if you print posters or pay for social media advertising, that’s considered a distribution cost.
Total Expected Raffle Ticket Revenue
Raffle ticket sales revenue is a factor of two things—the first is the number of tickets, and the second is the price at which they’re sold. These two variables should match up to your target customer. (More on price and your customer below)
Quantity of raffle tickets
How many people are likely to buy your raffle tickets? One question you can ask yourself to figure this out is to estimate how many people are in your community and network. Next, factor in whether you have a team of raffle ticket sellers or selling them all yourself. Finally, your grand prize can affect ticket sales. If it’s a broadly exciting one, lots of people will want a chance to win.
Pro tip: Supporters will purchase multiple tickets when there’s a quantity discount. For example, you could sell 3 tickets at $5 each or 6 tickets for $20.
Price and your customer
Figuring out a good raffle ticket price is dependent on your target demographic. Consider how much your prizes are worth to potential ticket buyers. For example, selling $100 raffle tickets to college students or $15 raffle tickets for a chance to win an Ishtar DVD might make ticket sales challenging.
Pro tip: Make sure the raffle ticket price is a round number (most people don’t want to pay $3.76!)
Finalizing price and quantity
First, add up all the prize drawing costs. So, for example, if you add together $75 for raffle tickets, $500 for prizes, and $50 for additional marketing materials, you’d have $625. Next, add the fundraising goal to that value. In this instance, the goal is to raise $2,000, so the total is $2,625.
Calculate the fee for raffle tickets
To ascertain the necessary item price versus the number of potential ticket sales, divide the total revenue by the number of tickets. So, if we use the above example and estimate that selling 1,000 raffle tickets is viable, each one should cost $2.63 (or $3.00).
Calculate the raffle ticket quantity needed
To calculate how many items need to be sold, divide the total amount of revenue by the ticket price. In our example, if we wanted to sell each ticket for $3, we would need to sell 2,625/3 = 875 raffle tickets. Again, we recommend rounding up!
Ready to dive in? Order printed raffle tickets from Eventgroove! Our raffle ticket printing is low cost second to none in quality. Plus, we offer a customer satisfaction guarantee.
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