|1. Personalize||2. Add Music||3. Add-ins||4. Make Friends|
|5. Join Groups||6. Comment||7. Blog!||8. Calendar|
Show your individuality by making your band’s page unique. Fill out an “About Me” section with information about the individual members of the band (or you), how it was created, past events, news, and upcoming plans. Most sites allow a personalized background along with themes, applications, and text with which really add individuality to your page. Above all else, remember to let your band’s persona shine through in every aspect of your profile.
2. Add Music!
Including music on your site might seem like a no brainer. But different networking sites have different requirements for adding music. Facebook requires you to sign-up through applications, such as iLike. Some networking sites that are more focused toward the music industry, like Buzznet, will come with the technology to upload your mp3 music directly onto your site. To get the maximum amount of music on all your sites add a widget. These are helpful when you want to link things like your music, schedule, and videos from one page to another. A great widget will provide information on frequency of play and traffic type. For example, if you place a widget on your MySpace page from The Hype Machine, another music networking site, it will allow the music from Hype to be heard on MySpace. Not only can you get more music, videos, and content on your networking pages this way, it also lets fans copy the widget to their page which is great for promotion.
Include other add-ins like video, podcasts, and photo albums on your site. This is another great way to personalize your page. You should also add any music videos and personal band videos you have to the site. Rich media allows an insight for fans to see the personal side of the band. Make sure to post pictures of your events and trips. New content draws friends and fans back to your site, so update it frequently. Have the band make podcasts. These very popular audio files are a great way to create awareness for your music so have them available on your site.
4. Make Friends
Adding friends and fans is a key aspect to social networking. After all, social networking is about being social, and having someone to be social with is usually a good idea. When searching for and adding friends, it is important to choose people with similar interests. Usually, people within your particular group (as discussed below) are a good place to start. Set up an RSS Feed to your blog and your whole website so followers are updated when you add new information. This should be an easy one-click step for your friends.
5. Join Groups
One of the simplest ways to participate in the online community and build relationships is to join groups that have interests similar to your own. MySpace alone offers over 5000 different groups that deal with music specifically. Broaden your network and fan base by joining and participating in discussions, adding photos, or listening to other band’s music. Once group members see that you have joined the discussion, they may go to your personal page and become a friend or fan. Remember to search for communities within your particular music niche as well, such as Last fm or Pure Volume. If there isn’t one already, make one! You may be surprised at how many people are interested in the same things as you.
Don’t be shy! Make comments on similar blogs and pages within the same network. Always leave a link or banner leading back to your page, so readers can contact you. Soon enough, you will have intriguing conversations that will help you develop a large fan base. When someone leaves a comment on your page, be sure to comment back in a timely manner. Fans feel more related to the band when they see a personal message on their profile.
Create blogs through your site. You should update your blog frequently (try for at least once a week) and write about a specific subject that you know about, like drumming for a rock band. Along with blogging on your website, try Twitter a mini-blog site that allows users to write what they are doing at any moment. You can also post comments/pictures via cell phone so you can constantly update your site. When writing a blog remember who your audience is; you can subtly promote your band through a blog, but if readers are sensing a marketing operation they will quickly become uninterested. Besides, a good blog will promote itself.
Almost every social networking site has a calendar feature that allows you to easily update your friends on your upcoming events. They either come with the calendar functionality or you can easily add a calendar application; such as the Jotlet application for Facebook. For most of these sites all you have to do is click on “manage calendar” to set up your information and it automatically displays updates on your site and lets your fans know about upcoming events. Don’t forget the RSS feed!
It is hard to keep multiple sites up-to-date. If you are pressed for time, there are a few sites that allow you to update all your sites at once. When you apply these top 8 online networking techniques to your band’s profiles you’re online popularity will increase greatly. Soon enough, you will have a great list of friends, fans, and supporters of your band. Be genuine when you are commenting and writing blogs. At the same time, show your band’s personality so you don’t get lost in the crowd. Promote comments and feedback in every aspect and have fun socializing!