Start-ups and Upstarts: Building a Theatre Company from Scratch
The year is 2010 and the face of live theater has changed. Around the globe,...
Battle of the Bands
Frank Zappa once said, ” Music, in performance, is a type of sculpture. The air...
Welcome to the 21st Century: Online Marketing for Every Theater
If you’ve been searching for modern ways to market your theater online, or if you...
All Together Now! Community Theater of the Community, by the Community, for the Community
For the ancient Greeks, theater was a public expression of deeply held-cultural beliefs, a religious...
Taking it to the Web: Band Blogs (Part 2 of 2)
The best writing in the world is wasted if its intended audience never sees it....
How to Use Podcasts to Market Your Theater
It’s that tiny taste that leaves you wanting more. As I’ve discussed in the past,...
Taking it to the Web: Band Blogs
Done right, blogging can be an excellent platform for up-and-coming musicians to reach out to...
Press This! Writing Press Releases for Your Band
Everyone uses press releases! Any individual or organization with a message to share can write...
Must Have! 4 Features for Theater Websites
Craving the warm applause of your audience? Satisfy that desire! Start filling those cold empty...
A New Kind of Top 8: Steps to Promote Your Music Online
1. Personalize 2. Add Music 3. Add-ins 4. Make Friends 5. Join Groups 6. Comment...